Client
Natural Vibes is a Berlin-based brand producing ecological socks. With ambitious plans to grow its client base and the awareness of the brand, Natural Vibes approached me with a need for rebranding and defining a clear visual identity.
Scope
Project started with a creative workshop where we reviewed the company’s values, defined brand personality and created customer personas. We also identified key visual characteristics of the brand, which later on we developed into a mood board. The outcomes of the workshop formed a clear design brief which set the basis for refreshing the visual identity.
Solution
In developing the visual identity for Natural Vibes rebranding, it was essential to reflect the brand’s core values of positivity, honesty and youthfulness. The project presented an exciting opportunity to emphasize the importance of the positive impact on the environment. With sustainability at the forefront, we wanted to convey the brand’s commitment to eco-conscious practices.
To bring this vision to life, we incorporated vibrant, nature-inspired colours into the brand’s visual elements. We selected a blend of lush greens, reminiscent of flourishing forests and lighter earthy tones such as shell pink, carton brown, and beige that evoke a feeling of natural charm and warmth. The natural shades, combined with vibrant pops of coral and aqua blue, captured the very essence of the natural world, giving the brand a refreshing sense of vitality.
