BRANDING + SHOP EXPERIENCE
Natural Vibes is a Berlin-based brand producing ecological socks. With ambitious plans to grow its client base and the awareness of the brand, Natural Vibes approached me with a need for rebranding and defining a clear visual identity.
Project started with a creative workshop where we reviewed the company’s values, defined brand personality and created customer personas. We also identified key visual characteristics of the brand, which later on were developed into a mood board. The outcomes of the workshop formed a clear design brief which set the basis for building the visual identity of the brand.
The outcomes of the process were compiled in a brand guidelines manual, which aside from the visual elements presented here, covers various aspects of brand communication.
- Natural Vibes